In 2002 Jeanne Boden established ChinaConduct. Their core business is cross-cultural training and advice. She has set up representative offices in China, provided market research, translations, ...
Jeanne Boden alternatively works in Europe and in China as an intercultural consultant and trainer (and she writes books about it).
Jeanne Boden is also working on a PhD at Ghent Universit（Belgium), currently working on outlining 'Chineness' in all it's complexity.