Etsy: Whose hands make something ‘handmade’?
BROOKLYN – Amidst pastel colours, carefully styled product photos and phrases such as “made with love”, “authentic” and “sustainable”, the online marketplace Etsy promises an alternative to the anonymous mass production of fast fashion. It seems that anyone who shops here is not supporting a factory, but ‘real makers’: people with a face and a story. But is that really the case?
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